Social Media Marketing Resources

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Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has already arrived.

CONTENT TYPE: Article | TOPIC: Writing

After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a day! Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog into a place that both you and your customers can benefit from. Here are eight points to consider.

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Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here are 18 things you need to know about Web marketing but might be afraid to believe.

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A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets of HTML. Experienced Web developers may question the significance of Web widgets. For them, the concept of chunks of reusable HTML doesn't seem particularly revolutionary. However, for marketers, widgets have become very important.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

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Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of relevant links for the user to sift through. A new environment termed "Virtual Worlds" has created a similar challenge—finding a vast range of items in a timely manner.

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Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.

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No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the type that makes the audience sit up and take notice.

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Here are three new ways for you, and your creative team, to trigger some gigantic ideas.

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The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as your last campaign. So let's look at the 12 tenets of Social Media Marketing to see how you can up your success rate.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media sorts have been debating whether Second Life is so... well, 2006. Greg Verdino admits that he might have contributed to some extent to the "outing" of Second Life. Here, the refreshingly honest Greg offers a balanced view of the opportunities and the risks of doing business in Second Life.

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There are a number of questions marketers should explore when creating and nurturing an online branded community.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

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The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the moment you make your first misstep. Just like bloggers can (many MySpace users are bloggers, too, since MySpace supports blogging within its platform).

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Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But we need to be smart about our approach, realistic in our expectations and consumer-centric in our executions. Doing it just to do it isn't good enough. On the other hand, neither is waiting to see what happens.

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CONTENT TYPE: Article | TOPIC: Social Media Marketing

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the content you create, and notify your audience when your site has been updated. A blog can also allow you to collect feedback from that audience. And blogs are a great complement to the communications technologies you already use, such as email newsletters, conference calls and mailings. If you're ready to jump in and get started, the following short checklist offers some essential steps you'll want to follow.