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  • $55B in Interactive Marketing Spend in 2014

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    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester.

  • Top Brands Engaged Online via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • B2B Marketers Latching Onto Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Twitter Lessons from the Lunch Cart

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.

  • Social Media Popularity Skyrockets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago.

  • Three Ways Healthcare Brands Can Leverage Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will win their respect and loyalty, their adherence and behaviors will change to improve their overall health, and the financial bottom lines of healthcare brands will strengthen. Everybody wins. Here are three steps to ensure health care isn't left behind in the social-media sphere.

  • Social Media 101: Use Twitter to Attract Prospects and Engage Customers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably the best place to test the social-media waters to see if it is right for your company.

  • Three Essential Market-Research Methods in an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to know those things. But relying solely on such information to connect with customers is like trying to strike up a conversation with a cardboard cutout. It just isn't enough.

  • Twitter and Trolls and Squatters... Oh My!

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four followers. One issue that the incident brings to mind is Web anonymity and the plethora of online trolls, squatters, and the like that reside on social sites such as Twitter and Digg.

  • Marketing Addictionary: 'Bird-of-mouth'

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    CONTENT TYPE: Infographic | TOPIC: None

    Bird-of-mouth (noun): The spreading of news or information via Twitter.

  • Streaming Music 2.0

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    CONTENT TYPE: Infographic | TOPIC: None

    Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site.

  • Website URLs Are so 2005

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread.

  • We Love Eric

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails.

  • How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live in. And, for marketers, being savvy about social media is essential! Here's a list of 10 free or very low-cost Web 2.0–focused personal-branding gifts.

  • Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention.

  • Why All the Talk About Dog Food?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, just saying you're committed to doing something is dramatically different from actually doing it. There is no place where this idea is truer than in the world of social media and online communities.

  • Marketing Addictionary: 'Headfake'

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life.

  • 13 Essential Social-Media 'Listening Tools'

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for listening to and monitoring the online chatter about your brand.

  • Twitter in Real Life

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    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would be hilarious, if this video is any evidence.