FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Making Your Email 'Social-able'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports figures on Twitter to keep up to date on the latest trade rumors. Regardless of how you use social media, you are using it, and those you socialize with are like-minded folks. What does all that have to do with making your email "social-able?" Everything.

  • 25% of UK Ads on Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group.

  • 36MM Germans Viewed 6.4B Videos in August

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on YouTube.

  • Digital Marketing Factbook: A Glimpse Inside

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer.

  • Transforming Customers Into a Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with your company that surpasses brand awareness; they are now your greatest champions. Why? People want to be a part of something—they want to feel included and important. Changing individual customers into a community isn't simply a matter of semantics; it is a change in your attitude toward the people who frequent your business.

  • 19% of Internet Users Use Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use social networks, those get online via a mobile device, and younger internet users (under 44).

  • Advertising Is the Price You Pay for Not Being Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • Online Video Streaming Up 25% YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Companies Frown on Tweeting, Friending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • FTC Requires Bloggers to Come Clean

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • Social Media Is #1 Challenge, Marketers Say

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.

  • Google Wave: A Sea Change for Marketers?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Ad Spending on Social Networks Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Facebook, Nielsen Partner to Measure Ads' Impact

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.

  • Moms, Media, and Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog.

  • Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you.