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  • Advertising Is the Price You Pay for Not Being Creative

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in new ways.

  • Problem Solved: What's the Right Social-Media Fit?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit?

  • Online Video Streaming Up 25% YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Companies Frown on Tweeting, Friending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • FTC Requires Bloggers to Come Clean

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • Social Media Is #1 Challenge, Marketers Say

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.

  • Google Wave: A Sea Change for Marketers?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?

  • Ad Spending on Social Networks Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending more than doubled over the same period.

  • Facebook, Nielsen Partner to Measure Ads' Impact

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform.

  • Moms, Media, and Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog.

  • Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you.

  • Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions. Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

  • Social Media Reality-Check

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still relevant but more important than ever?

  • Gays, Lesbians Like Blogs, Social Networking

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.

  • Firm Sells Facebook Friends to Advertisers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.

  • US Ad Expenditures Down 14.3% in 1H09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline.

  • Social Networks Deliver 21% of Ad Impressions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category.