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  • Facebook Pages' Use Patterns Studied

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.

  • Senior Execs Continue Shift to Online Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.

  • Inc 500 Succeeding With Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth.

  • Marketers to Invest in Email, Social Media in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

  • Ten Commandments for Effective Online Social Networking

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Five Tips for Building an Online Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.

  • 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.

  • Social Media Video Viewing Up 98%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen.

  • Gen-Y Women Viewed by Gen-X as Trendsetters

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc.

  • Moms Sacrifice Own Purchases for Family's Sake

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    CONTENT TYPE: Chart | TOPIC: None

    As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.

  • Social Media, Mobile to Guide Holiday Shopping

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends.

  • Yes, Facebook Is a Business Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

  • Mobile Marketing Not for Everyone

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning them off, according to BIGresearch's Simultaneous Media Usage Survey.

  • More SMBs Use Online Media Than Traditional

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.

  • Social Media Users Open to Branding, Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.

  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off.

  • Eight Ways Marketers Can Benefit From Using Alltop

    Article

    CONTENT TYPE: Article | TOPIC: None

    In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop.

  • SMBs to Boost Twitter Use for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year.

  • Fall TV Drives Record Online Video Viewing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.

  • The Three Most Popular Social Networks for Business (and Why You Should Use Them)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with individuals on all three networks. The connectivity usually begins on one network and gradually extends to two or three networks and sometimes more as we get to know each other. It seems logical and natural to continue the relationship cycle, building to sites where we both have a presence. If the "cord of three strands" philosophy is true, what are the top-three social networks for business?