Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.

CONTENT TYPE: Infographic | TOPIC: None

Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.

CONTENT TYPE: Chart | TOPIC: None

Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

CONTENT TYPE: Chart | TOPIC: None

As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and will attain a total membership of 600 million (including inactive accounts and a small number of users with multiple accounts), according to Gartner.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study from the University of Massachusetts at Dartmouth.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a study from Sysomos.

CONTENT TYPE: Chart | TOPIC: None

Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year, according to a new survey from Merkle.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

CONTENT TYPE: Chart | TOPIC: None

Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the next year, and 39% plan to use customer-generated ratings or reviews on their website, according to a survey from BIA/Kelsey

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, according to Facebook.

CONTENT TYPE: Chart | TOPIC: None

Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans' personal and professional lives, according to data from comScore.

CONTENT TYPE: Chart | TOPIC: None

An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, and AOL Search received 14.5%, 10.9%, and 2.5% of searches, respectively.