Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half an hour less than US Web users' average, according to the Nielsen Company.

CONTENT TYPE: Chart | TOPIC: None

Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence.

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Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners.

CONTENT TYPE: Chart | TOPIC: None

Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority of traffic to business blogs consists of first-time visitors. Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of their blog traffic, according to the Compendium study.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such as social media, rich media, and mobile marketing, according to a survey of online and direct marketers by Unica and Salloway & Associates.

CONTENT TYPE: Chart | TOPIC: None

Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to begin or increase existing efforts aimed at Hispanics in the next 12 months, according to a survey from Orci.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.

CONTENT TYPE: Infographic | TOPIC: None

Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.

CONTENT TYPE: Chart | TOPIC: None

Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.