Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

In the early days of microblogging, just as Twitter had launched, only three Twitter users were issuing tweets—company founders Biz Stone, Evan Williams, and Jack Dorsey—but now, with more than 100 million Twitter users, there are at least 140 key influencers in the Twittersphere, according to a Web Trend Map from Information Architects.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.

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Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," compared with just 16% of all consumers, according to a study by Alterian.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for lead generation in 2010 and beyond, according to a Unisfair survey slated for release in late May.

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Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and only 49% say their organizations are fully prepared to deal with that increased complexity, according to a study by IBM.

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Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special offers; moreover, 68% of such women say they are interested in receiving discounts via their mobile phone, according to a survey from miBuys Ltd.

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As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile, social media, and video channels in their marketing mix, according to a survey from Omniture.

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US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T the top advertiser, according to comScore's Ad Metrix.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million in 2010, driven by higher demand among advertisers to reach social media's target audiences, according to a study by PQ Media.

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Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's privacy controls to protect themselves, according to a Consumer Reports study.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages, according to a survey from Vision Critical.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Parents who use Facebook are nearly evenly split between those who friend their kids on Facebook (48%) and those who do not (52%), according to a survey from Retrevo. Meanwhile, a plurality of surveyed parents (36%) say the appropriate age for children to have their own social media page is between 16 and 18.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise.

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America's small businesses are becoming more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased to 85.1 in April 2010, up 9.4 points from March and back to levels registered at the start of the year, Discover reported.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey from Forrester.