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  • What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is that this first week as a blogger has kicked my butt.

  • 10 Tips for Crowdsourcing Advertising With a Video Contest

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest.

  • In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?

    Article

    CONTENT TYPE: Article | TOPIC: None

    With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering free advice and sharing knowledge publicly, yet they are not asking for anything in return. But it's OK to ask.

  • Social Media Catches What Mainstream Misses

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    CONTENT TYPE: Chart | TOPIC: None

    The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according to a study by the Pew Research Center.

  • Social Media Ad Spend Trails

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    CONTENT TYPE: Chart | TOPIC: None

    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish.

  • Social Media Brand Passion Index Measures the Love

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Trust in Facebook Tanking After Privacy Changes

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.

  • Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media?

  • The 140 Most Influential People on Twitter

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the early days of microblogging, just as Twitter had launched, only three Twitter users were issuing tweets—company founders Biz Stone, Evan Williams, and Jack Dorsey—but now, with more than 100 million Twitter users, there are at least 140 key influencers in the Twittersphere, according to a Web Trend Map from Information Architects.

  • LinkedIn Top Social Site in Corporate America

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney.

  • Social Media Users More Positive About Brands

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," compared with just 16% of all consumers, according to a study by Alterian.

  • Social Media a Top Lead-Gen Channel for Tech Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for lead generation in 2010 and beyond, according to a Unisfair survey slated for release in late May.

  • CEOs Rethink Customer Relationships as Business Complexity Grows

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    CONTENT TYPE: Chart | TOPIC: None

    Many CEOs are doubtful their companies can handle a volatile, increasingly complex business environment: 79% expect high or very high levels of business complexity over the next five years, and only 49% say their organizations are fully prepared to deal with that increased complexity, according to a study by IBM.

  • Women Eager to Receive Mobile Coupons

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special offers; moreover, 68% of such women say they are interested in receiving discounts via their mobile phone, according to a survey from miBuys Ltd.

  • Social, Mobile, Video Marketing ROI Tough to Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile, social media, and video channels in their marketing mix, according to a survey from Omniture.

  • Display Ads Rebound: 1.1 Trillion Delivered in 1Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T the top advertiser, according to comScore's Ad Metrix.

  • Social Media Sponsorships to Reach $56.8M in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million in 2010, driven by higher demand among advertisers to reach social media's target audiences, according to a study by PQ Media.

  • Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take evasive action. It's time to dust off the tried-and-true customer testimonial, and turbo-charge it for your website with video storytelling.

  • Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they don't have to venture to a galaxy far, far away. It's time they rediscovered email.

  • Most Americans Post Risky Information Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's privacy controls to protect themselves, according to a Consumer Reports study.