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  • Top 10 Ways to Make Twitter Your Brand's Best Friend

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill the Twitterverse offer an abundance of market insight.

  • Most Twitter Replies, Retweets Occur in First Hour

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour of the original tweet, according to a report by Sysomos.

  • Email and Facebook Dominate Sharing of Online Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

  • Content Quality (Not Quantity) Builds Social Media Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

  • Forrester: Social Media Content Creation Waning

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research.

  • Social-Media Publishers Eager for Paid Sponsorships

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say they'd like to do so, according to a survey from IZEA.

  • Social Media Use Growing Among Microbusinesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly eight in 10 of the nation's smallest companies (79%) say marketing is a major success factor for their business and nearly one-half (46%) of such firms, or microbusinesses, say they are using some type of social media for marketing, according to a survey from Vistaprint.

  • Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: None

    With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter free-to-the-end-user (FTEU) messaging.

  • B2B Marketers Using Social Media to Boost Search

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals and conversion rates among Web visitors, according to a study by BtoB Online and Business.com

  • B2B Marketers to Boost Spending on Social Media, Digital

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next two to three years and 64% plan to increase spending on digital and online marketing over the same period, according to a study by Booz & Co.

  • Content Marketing Vital to B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    Content marketing is now a well-established, core marketing strategy in the B2B marketplace, with B2B marketers considering content integral to their marketing mix: fully 9 in 10 organizations say they market with content, according to a new study from MarketingProfs and Junta42.

  • Achieve Less Din, More Dialogue With Your Social-Media Presence

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social media—away from the tactical, and toward the strategic. Doing so will ensure that instead of adding to the noise you're positioning your organization to win.

  • Five Reasons Why Social Media Is Right for Small Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick reasons why.

  • Brand Marketers Not (Yet) Sold on Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research.

  • Five Lessons From the Social Media Frontlines

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

  • Eight Tools to Help You Manage Social Media Content Overload

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information.

  • Open-Source Social Publishing Opens Doors for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers.

  • Social Networking Among Older Adults Nearly Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research.

  • Brands Caught Astroturfing Risk Losing Customers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).

  • Facebook Users Like Brands for Discounts, Social Badging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet.