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  • Four Marketing Elements Behind the Rise of Dogecoin

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • What Makes a Brand Best-in-Class on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • How the World's Greatest Brands Do Mass 1-to-1 Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.

  • Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Clubhouse Accessibility Issues: The Root of Its Decline

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • What Marketers Need to Know About Clubhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?

  • Ad Retargeting in 2021: Channel, Goal, and KPI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • LinkedIn Content Engagement Benchmarks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

  • The Demographics of 11 Major Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • A Marketer's Guide to Pinterest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • How Social's Influence on Brand Discovery Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • Instagram Engagement Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • How to Analyze Your Influencer Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Four Tips for Better Videos Ads on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • Top 5 Sentiment Analysis Tools

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • The Social Commerce Habits of Gen Z and Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Social Media Retargeting: The Benefits of Drawing Your Customers Back In

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.