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  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

  • How to Build a Targeted Email List of Subscribers Willing to Buy From You

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

  • Email Marketing in a Mobile-First Era: How to Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

  • Four Practical Segmentation Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

  • Four Email Optimizations That Will Increase Your Click-Through Rates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

  • Take 10: Four Ways to Increase Your Email Clickthrough Rates

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.

  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

  • Take 10: Reduce Your Email Bounce Rate

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.

  • Take 10: Shed Light on Email Traffic With Google Analytics

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • Take 10: Email Marketing Strategies—Out With the Old, In With the New

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, you'll learn how to align your email efforts with changing technology, increase open and click through rates, and grow your email ROI. We'll show you how to create a whole new life for your emails by sweeping away dusty, outdated practices.

  • Take 10: Five Tips to Create Successful Nurture Campaigns

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.

  • Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Writing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.

  • Take 10: How to Create Calls-to-Action That Drive Conversions

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.