Email Marketing Resources

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

A lead magnet is a free offer you make in exchange for an email address. Of course, not every person who gives you an email address is a hot lead, but if you’ve collected an email by offering a useful and highly relevant gift, the person who requested it may have the potential to become one.

CONTENT TYPE: Article | TOPIC: Email Marketing

Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.

CONTENT TYPE: Article | TOPIC: Email Marketing

Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

CONTENT TYPE: Article | TOPIC: Email Marketing

Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.

CONTENT TYPE: Article | TOPIC: Email Marketing

Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.

CONTENT TYPE: Article | TOPIC: Email Marketing

If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.

CONTENT TYPE: Article | TOPIC: Email Marketing

With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.

CONTENT TYPE: Article | TOPIC: Demand Generation

Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

CONTENT TYPE: Article | TOPIC: Email Marketing

Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.

CONTENT TYPE: Article | TOPIC: Email Marketing

Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.

CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.