FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Healthcare SEO Trends for 2023: AI to the Rescue?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

  • The Marketing Searches Most Associated With Malware [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.

  • Eight Essential On-Page SEO Elements to Focus On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.

  • Color Wheel Theory: Your New SEO Content Framework

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

  • How Search Changed Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.

  • How Author Authority Affects Search Rankings

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.

  • Teach Me How (Live!): Keyword Research and Search-Optimized Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    How do you choose keywords and phrases you have a shot at ranking for? What kind of content and copy will give you the best chance of ranking in search results? How do you measure SEO success? Join digital marketing expert Andy Crestodina for this SEO Teach Me How session and discover the answers to those questions and more.

  • Search Advertising Spend Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

  • How AI Will Affect Delivering Relevant Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

  • Five Tips to Improve SEO Using Stock Images and Videos

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • The 10 Golden Rules of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • How to Get SEO Right for Your SaaS Business: Three Strategic Elements

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

  • The 10 Phrases People Use Most When Searching Online [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • Top SEO Trends for 2023

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

  • Google vs. Social Media Algorithms: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.