Unlock the Secrets of SEO

CONTENT TYPE: Article | TOPIC: SEO

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

CONTENT TYPE: Article | TOPIC: SEO

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.

CONTENT TYPE: Article | TOPIC: SEO

Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.

CONTENT TYPE: Article | TOPIC: Public Relations

PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

CONTENT TYPE: Article | TOPIC: SEO

Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Websites

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: SEO

Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: SEO

You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.

CONTENT TYPE: Article | TOPIC: Marketing Content

You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

CONTENT TYPE: Article | TOPIC: Marketing Content

If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

CONTENT TYPE: Article | TOPIC: SEO

The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

CONTENT TYPE: Article | TOPIC: SEO

The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.