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  • You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!

  • The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.

  • The shift in how search engines treat keywords is significant. Now, they tend to ignore the keyword meta tag and rather look for keywords in the actual page content.