Unlock the Secrets of SEO

CONTENT TYPE: Article | TOPIC: SEO

With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.

CONTENT TYPE: Article | TOPIC: SEO

Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

CONTENT TYPE: Article | TOPIC: SEO

You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

CONTENT TYPE: Article | TOPIC: Websites

Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

CONTENT TYPE: Article | TOPIC: SEO

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization.

CONTENT TYPE: Article | TOPIC: SEO

Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

CONTENT TYPE: Article | TOPIC: SEO

Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.

CONTENT TYPE: Article | TOPIC: SEO

Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

CONTENT TYPE: Article | TOPIC: SEO

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.

CONTENT TYPE: Article | TOPIC: SEO

It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.

CONTENT TYPE: Article | TOPIC: SEO

Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.

CONTENT TYPE: Article | TOPIC: Public Relations

PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

CONTENT TYPE: Article | TOPIC: SEO

Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: Websites

In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.

CONTENT TYPE: Article | TOPIC: SEO

Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: SEO

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

CONTENT TYPE: Article | TOPIC: SEO

You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.