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  • How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

  • Why Consumers Click on Paid-Search Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.

  • How Your B2B Company Can Thrive in a B2C Search Space

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

  • SEO Professionals: Why You Should Guarantee SEO Results

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out.

  • Local Business Reviews on Google: Ranking and Rating Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal.

  • Five Buzzworthy SEO Trends for 2019

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year.

  • How to Use YouTube Videos to Improve Your Google Ranking

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Getting a blog post to rank in Google has become difficult. But for certain types of searches, quality videos are rising above quality blog posts in search results. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google.

  • The Most Expensive States to Run Search Ads In [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.

  • Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according to recent research from Searchmetrics.

  • Five Tips to Ace This Holiday Season With Search Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.

  • The Most Effective PPC Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.

  • Four Answers to Your Business Questions About Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana.

  • How Your Business Can Win at Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Want to future-proof your business for search—and more? Make sure you provide relevant, contextual answers to consumers' voice searches. Here's how.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.

  • Tips to Optimize Your Results for Voice Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?