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  • Six Foolproof Ways to Find Influencers on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?

  • The Dangers of Being Too Political on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.

  • The Future of Public Relations: Trends, Skills, PR vs. Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations.

  • Online Reputation Manager Reveals Key ORM Process Details

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.

  • United Untied: A PR 101 Lesson in Crisis Communications

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles?

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?

  • Five Essential Reputation Management Tools

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • Take 10: DIY Public Relations in 15 Minutes a Day

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

    In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.

  • How to Make Public Relations Drive SEO

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.

  • Blurred Lines: When Marketing, PR, and Content Overlap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.

  • Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.

  • Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.

  • How to Get More Organic Traffic to Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • Take 10: Three Ways to Make Sure Your Press Release Gets Noticed

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Public Relations

    In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.

  • How to Make a Negative Review a Positive Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.