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  • Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

  • Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.

  • Show the PR Love: How to Build Relationships With the Media

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    For PR professionals and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship.

  • Eight Types of Online Reviewers, and How to Handle Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds.

  • What Consumers Expect From a Brand in Crisis

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking.

  • How to Leverage Sales Teams for PR and Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.

  • How Not to Email Journalists: The 10 Biggest Pitch Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl.

  • On Social Media, a Little Brand Personality Goes a Long Way

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.

  • The Next Big Influencer Platforms and Trends in Social Media Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.

  • Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved.

  • Online Reputation Management 101: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.

  • What's Next for Influencer Marketing?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?

  • Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.

  • Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.

  • Why Editors Reject Guest-Content Pitches From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

  • A PR Primer for Marketers: Five Steps to Bigger Buzz

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations

    In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.