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  • Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.

  • Seven Common Mistakes Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you decide to fix even one of the following mistakes, you will see better results for you and your business.

  • Is Commoditization an Issue for You? Here's What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?

  • The Three Most Important B2B Marketing Questions for 2016

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • 35 Ways to Grow Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.

  • How to Create Buyer Personas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.

  • Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.

  • The Key to Successful Positioning: '3Cs' Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.

  • Top B2B Marketing Channels and Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

  • 10 Steps to a Successful Naming Workshop

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.

  • Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

  • Are Online Product Prices Lower Than In-Store Prices?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Effective Direct Response Marketing: One-Shot vs. Campaign

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.

  • Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

  • Brand Dracula: Four Branding Lessons From the Undead

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding.

  • One Direction's Five Lessons for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

  • 10 Marketing Lessons I Learned From the Israeli Army

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.