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  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal.

  • Three Strategic Marketing and Sales Mistakes to Avoid in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • Consumer Purchase Behavior by Industry, Device, and Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.

  • Which Digital Channels Deliver the Best ROI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.

  • The Nitty-Gritty of Dirty Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Use Online Communities for a Marketing Strategy Driven by Customer Data

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey.

  • Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.

  • Six Digital Marketing Trends to Budget for Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for.

  • What Are We Buying for Mother's Day? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.

  • The Digital Marketing Channels Small Businesses Use Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.

  • Multicultural Millennials: Who They Are and What They're Doing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities.

  • The State of Healthcare Content Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page?