Marketing Strategy Resources for the Marketing Professional Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

CONTENT TYPE: Article | TOPIC: Customer Experience

As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

CONTENT TYPE: Article | TOPIC: Customer Experience

All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.

CONTENT TYPE: Article | TOPIC: Marketing Management

Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.

CONTENT TYPE: Article | TOPIC: Martech

Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

CONTENT TYPE: Article | TOPIC: Event Marketing

The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

To many midmarket retailers today, Amazon.com seems unstoppable. It's not. An underdog, however, doesn't win by beating a giant at its own game—but by outwitting, outmaneuvering, and out-strategizing it.

CONTENT TYPE: Article | TOPIC: Marketing Content

The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.

CONTENT TYPE: Article | TOPIC: Branding

"Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.