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  • The Science Behind Superb Packaging [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall order. Luckily, there's a science to packaging that protects—and sells—your products.

  • Eight Key Elements Your Annual Marketing Plan Must Have to Succeed

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light?

  • The Four Trends That Should Drive Retail Strategy in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and brands must make four key trends a priority in 2017.

  • Four Visual Neuromarketing Hacks to Boost Your Branding

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.

  • How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right.

  • How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Five Ways to Gain Customer Insight: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take.

  • Eight Subscription Models and Five Best-Practices for Your Offerings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.

  • The Ultimate Restaurant Marketing Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.

  • Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage.

  • Which Emotions Are Associated With Good (and Bad) Brand Experiences?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Satisfaction is the emotion consumers most associate with positive brand experiences, according to recent research from InMoment.

  • Just-in-Time Marketing: Reach the Right Customer at the Right Time

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.

  • Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based marketing strategies could become prohibitively expensive.

  • Agencies and Content Marketing: Predictions, Trends, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

  • Sales Strategies of High-Growth Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.

  • Social Listening in 2017: The Next Frontier in Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond.

  • Digital Marketing in 2017: Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see.

  • The Apps and Technologies Trending With College Students [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent.

  • Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.