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  • Multicultural Millennials: Who They Are and What They're Doing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors of Millennials of various ethnicities.

  • The State of Healthcare Content Marketing in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page?

  • Which Digital Marketing Channels Are Small Businesses Investing In?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.

  • Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US.

  • Personalize Your Shoppers' Retail Experiences [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line.

  • Five Effective Neuromarketing Principles That Boost Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.

  • Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.

  • Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns to retailers.

  • Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day.

  • Five Ways to Conquer Local Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master.

  • The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series.

  • Family-Travel Search Trends: Most Popular Dates and Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads.

  • How to Use Employee Feedback to Build Better Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals?

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • Travel as an Indicator of Demographics and Lifestyle [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Understanding your customers' travel preferences can help you to better understand and reach them.

  • Three Steps for Crafting More-Personalized and Better-Performing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.

  • The Science Behind Superb Packaging [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Product packaging is more than just a box or container. It's often a consumer's first impression, and it protects your product and communicates with shippers and buyers. That's a tall order. Luckily, there's a science to packaging that protects—and sells—your products.