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  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • Instant Gratification Nation: The Impatient American Consumer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.

  • Four Ways Marketers Can Take Risks Without Being Risky

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.

  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.

  • Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.

  • Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.

  • How Augmented Reality and Virtual Reality Are Changing Things for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.

  • Winter Is Coming: What Retailers Can Do to Prepare for the Holidays

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner.

  • The Lowdown on the Rise of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your brand to work with influencers?

  • Online vs. In-Store: How Consumers Prefer to Shop

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • 11 Powerful Approaches to Marketing Highly Unsexy Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy.

  • Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.

  • The Five Pillars of a Solid Digital Marketing Strategy That Endures

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.

  • Why Most Marketers Should Care About Virtual and Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.

  • Is Amazon a Friend or Foe to Its Merchants?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.