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  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy.

  • How Data Science Will Change the Marketing World as We Know It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity.

  • Top Influencer Marketing Trends of 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.

  • What Do CMOs Predict for 2018? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead.

  • Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.

  • The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more.

  • Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...

  • 2018 Digital Marketing Plans: Budget and Tactic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.

  • Small Business Digital Marketing Trends for 2018 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.

  • 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.

  • The 2018 Trends Marketing Executives Feel Least Prepared For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.

  • The Three Crucial Steps to Building a Modern Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively.

  • Traditions Invented by Businesses to Make Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern culture in today's infographic.

  • Five Trends That Will Shape Mobile Adtech in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.

  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.

  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.

  • The Benefits of E-Commerce for B2B Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.

  • The Future of Marketing: Five Marketing Megatrends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.