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  • Five Ways to Successfully Promote Your Loyalty Rewards Program

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.

  • Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

  • Three Paths for Surging Ahead of the Competition

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.

  • The Disconnect Between B2B Tech Buyers and Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • What Is Dropshipping, and Is It Best for Your Online Retail Business?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company.

  • Are You Ready for GDPR? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming compliant.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • Social Media as the New E-Commerce Platform [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • How B2B Marketers Are Embracing Brand as the Top Driver of Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.

  • The Technology Habits of Americans Age 50 and Older

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.

  • Getting to Know Gen Z: Beliefs, Preferences, and Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.

  • Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.

  • Devise Better Customer Journeys With Customer Data as Your GPS

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as a marketer efficient and effective.