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  • COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical.

  • The Future of Marketing Events in the Age of COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely scenarios for the future of events.

  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?

  • B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.

  • The Role of Customer Empathy in the Future of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.

  • COVID-19's Impact on Digital Agencies' Revenue and Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers.

  • The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?

  • How to Offer More Value to Your Crisis-Stricken Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.

  • Outsourcing Digital Marketing: Your Questions Answered [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...

  • The Biggest Challenges to Aligning B2B Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.

  • How to Unlock Content Marketing's Value and Drive Sales: AI Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.

  • Four Skills Every Marketing Leader Needs to Gain Influence and Effect Change

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.

  • COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    "Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter.

  • What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results.

  • Seven Questions to Ask When Hiring a PR Agency

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency.

  • Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn.

  • Marketing Events in a Post-Pandemic World: Opportunities for Innovation

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?

  • Would People Rather Watch an Ad or Share Their Email Address?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • Digital Transformation: How to Keep Your Progress on Track

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.