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  • Content + Data: The Pillars of a Successful Demand Gen Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.

  • The Information Sources B2B Tech Buyers Most Rely On

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.

  • How to Make the Most of Influencer Marketing During COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

  • Thought Leadership + SEO: Magnify Marketing Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.

  • Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • B2B 2021: Digital Marketing Strategies to Drive Results

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ready to strategize for success now and in the year ahead. Sponsored by Accountable Digital.

  • Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Mistakes in marketing are inevitable, but too many can ruin your budget. Here are seven common pitfalls that are easily fixable by adjusting your strategy. Learn how you can avoid them.

  • MarketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.

  • Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.

  • When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    With inaccurate, incomplete, or unenriched data, the campaigns you're running are akin to throwing darts—while blindfolded—in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here's what data hygiene can do for you.

  • Ensuring Consistent CX Across Devices & Channels: A Marketing Must

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.

  • Three Opportunities B2B Marketers Must Seize During 2021 Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we've known for years we need to go toward. When planning for next year, keep these three key factors in mind.

  • Buyer Personas Demystified: Seven Steps to Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.

  • What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

  • Five 'Customer Marketing' Tactics to Boost Retention and Reduce Churn

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In B2B marketing, it's just as important to keep a customer happy as it is to convince a new prospect to buy. Customer marketing programs help to grow customer advocacy and build long-lasting relationships. Here are five easy tactics you can use.

  • A Marketing Strategy in the Age of Global Unrest [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Evolve Your Strategy: 3 Mega Marketing Trends to Outperform Your Competition [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • A New Type of Customer Connection: The Evolving Role of Print

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.

  • Four Ways to Empower Your Email Marketing Strategy With AI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Positioning in Crowded Markets: How to Make Any Product Obviously Awesome [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.