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  • The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

  • Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • 12 Key Digital Content Distribution Channels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.

  • Outcomes Are In: Why Outcome-Based Marketing Is So Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.

  • B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • How the Pandemic Has Made It Harder to Close B2B Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions on hold and/or reprioritized, according to recent research from Showpad.

  • Why B2B Branding Is More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand.

  • Doubleheader Event: B2B Marketing & Ad Trends

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    If you're like most marketers, you keep an eye on the latest trends to make sure your brand is keeping up. Now's the time to put a method behind your trendwatching and learn how to take advantage of new ad channels like Connected TV—and much more. Sponsored by MNTN.

  • Three Ways to Build Long-Term Relationships With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • How to Use Video to Provide a Better Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.