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  • The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.

  • Global Ad Spend 2021-2022: Where Budgets Are Going

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • The World Is Looking for Thought Leaders. Could You Be One of Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.

  • How to Win With CX in the Hybrid World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

  • Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.

  • How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • Great CX Calls for New Strategies and Stronger Collaboration

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.

  • Budgeting for 2022: Marketers' Email Spend Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Features Marketers Look for in Automation Platforms

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.

  • A Quick Guide to Selecting the Right Hashtags [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.

  • Your Guide to Co-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.

  • Six Tips for Getting Started With B2B Social Media Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.

  • The Top Challenges Marketers Face in Executing Data-Driven Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.