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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • Win B2B Mindshare Through Strategic Influencer Partnerships

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

  • 10 Common Mistakes B2B Marketers Make When Measuring TAM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

  • How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

  • How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

  • How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

  • How Do Marketers Learn About New Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

  • How Generative AI Is Actually Benefiting Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

  • Five Marketing Strategy Frameworks to Choose From for Business Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

  • The State of B2B Influencer Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

  • What's Changing in B2B Marketing in 2025? Everything.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

  • The Next Wave: Social Media Trends to Watch

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

  • Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

  • Businesses' Martech Plans for the Next 12 Months

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

  • 10 Key B2B Lead Generation Stats for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    What are the most important B2B lead generation insights and data points you should be aware of in 2025?

  • The Media Channels Marketers Plan to Increase Spend on in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.