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  • Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, you'll learn how to determine which projects you can DIY, and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results.

  • Take 10: How to Develop a Dynamic Creative Briefing Document

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Management

    In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign.

  • The State of B2B Sales Training [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.

  • 10 Marketing Lessons I Learned From the Israeli Army

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Before I ventured into the exciting world of digital marketing, I had a short career with the Israeli Defense Forces. Some of the lessons I learned during my service apply to my current role managing people as well as marketing campaigns.

  • Your Brand and Nine Legal Issues Related to Patent, Trademark, and Copyright

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, you need to create and maintain a solid intellectual property (IP), patent, and copyright strategy.

  • Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong.

  • How to Manage a Successful Marketing Campaign That Meets Your Objectives

    Article

    CONTENT TYPE: Article | TOPIC: None

    The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or personally complete.

  • Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue Optimization

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The steps outlined here will fuel that engine by helping to align sales and marketing teams.

  • Six Best-Practices to Improve Sales and Marketing Alignment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for profitable revenue growth.

  • Top Five Elements of an Annual Business Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, it needs to contain at least the following five elements.

  • Five Components of Effective Sales and Marketing Communication

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel. So, how does a firm make itself stand out from the rest?