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  • The Payoff of the Partnership Between Marketing and Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.

  • Five Challenges Standing in the Way of Email Marketing ROI

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • The Average Tenure of Top Consumer-Brand CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.

  • Marketing Department Roles and Salaries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.

  • Why Employees Get Fired

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.

  • How Much Does a Video Cost to Produce? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.

  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.

  • Five Steps to Going Agile and Producing Better Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are often at the mercy of continually changing environments. But Agile Marketing allows marketers to account for the inevitable volatility and uncertainty in day-to-day marketing operations. Here are five easy steps to going Agile with your marketing projects.

  • The ABCs of AI in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.

  • Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem.

  • Six Tips for Getting the Most Out of Your Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

  • The Most In-Demand Content Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?

  • Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.

  • How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on its RFP projects? Use these six best-practices.

  • The Most Difficult B2B Marketing Jobs to Hire For

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.

  • How to Ensure Compliance for Companywide Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.

  • The State of Marketing Skills in 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.

  • The Company Behaviors That Employees Won't Tolerate

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company that fails to act against employees involved in sexual harassment, according to recent research from The Manifest.

  • The Top Challenges Facing In-House Creative Teams: 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow.

  • Employee Engagement: Three Ways to Improve Your Strategy and Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales.