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  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Marketing Pros' 2020 Wish List: Top Digital Priorities and Concerns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • Can You Ensure Your Product Launch Isn't a Dud? Yes, Rapid Market-Testing Can Do That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • Four Ways to Get Started With Agile Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.

  • How Much Work Actually Gets Done at Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to recent research from Workfront.

  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • How Productive Are Remote Workers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent research from Wundamail.

  • Politics, Social Media, and Work: How Attitudes Vary Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch.

  • The Perfect Pitch Is Possible With Presentation Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done... But there's a way to develop engaging presentation assets that can be used over and over again.

  • Effective Marketing Project Management, Even If You Have No Experience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Nearly every marketer will be asked to manage a project at some point in their career. But not every marketer will have formal project management training—or feel confident in their planning or leadership skills. Leading and managing marketing projects doesn't have to feel overwhelming.

  • Creating Content? Make Sure You Have These Four Team Members

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

  • How to Choose a CRM That Employees Will Actually Use

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    More and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?

  • What Goes Up in a Down Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad it will be (a recession, depression?). But some businesses will do better than others. See what history tells us we might expect during the next downturn.

  • Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?

  • Agile Project Management for Marketers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.