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  • Remote Marketing Teams: Benefits, Challenges, and Five Tools to Keep Them Synced

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams.

  • An Enterprise Approach to Content Management

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process?

  • Employee Retention: How to Keep Your Top Talent [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Can a business succeed without competent employees? Highly unlikely. Yet, companies small and large tend to have relatively little control over retention of top talent. If they want to leave, they will. But little control doesn't mean no control.

  • The CX Gap: How We Got Here (And How You Can Close It)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

  • CCPA Is Here, But Not Enough Marketers Are Paying Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • How to Build a Brilliant Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.

  • How to Align Sales and Marketing Teams for Max ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    An estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.

  • The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.

  • Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.

  • Consumer Trust and Privacy: The Marketer's Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020 and beyond.

  • Marketing Jobs: Firms' Hiring Plans for the First Half of 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.

  • A Connected World in Flux: 10 Insights for Marketing and Business Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from McKinsey & Company can help.

  • Big Data: Big Opportunity or Big Headache?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

  • The Ultimate Guide to Dealing With Difficult People: 'Jackass Whisperer' Scott Stratten on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.

  • CCPA: Questions of Privacy, Compliance, and Enforcement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.

  • Revenue Operations: A Game-Changer for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Revenue operations is a hot trend in B2B marketing. But what is it, why has it continued to gain traction, and—most important—how can marketers benefit from it? Here are answers, including three reasons why marketers should embrace revenue operations.

  • The Rise of Revenue Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?

  • How to Report on Marketing ROI With Confidence

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.

  • What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from Simply Hired.

  • A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for.