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  • The Biggest Challenges to Aligning B2B Marketing and Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.

  • Align Marketing and Sales to Simplify B2B Buying

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.

  • How to Upgrade Your Sales Teams for Remote Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.

  • The 10 Traits B2B Buyers and Managers Value Most in Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn.

  • Four Skills Every Marketing Leader Needs to Gain Influence and Effect Change

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.

  • Trusting Remote Workers: The New Normal [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.

  • Digital Transformation: How to Keep Your Progress on Track

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.

  • Why Innovation Must Be Your Agency's First Priority

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • Coronavirus: How to Manage Your Supply Chain Shock Waves

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

  • How to Deal With an Office Bully [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.

  • Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.

  • Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization—during a crisis and for years afterward. So where should you deploy your precious resources?

  • Workplace Generational Stereotypes: How True or False? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out.

  • What Top-Performing Sales Negotiators Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.

  • Relax, Release, Realign: The Art of Mindful Living

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • Managers: How Not to Lose the War Even as You Win the Battles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles—and in the process they lost their wars. So, how can you win your wars?

  • 10 B2B Tech Categories Gaining Interest Because of COVID-19

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according to recent research from TrustRadius.

  • Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers know that marketing initiatives can take months before achieving ROI. Clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These five tactics will help set lead-gen expectations.