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  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • Competitive Sales Enablement: Bridging the Gap

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    You know all too well what it feels like to have demands thrown at you—especially from your sales team. If it's not a request for a new slide deck or whitepaper, it's something else. And, of course, you can't just make things materialize out of thin air. But there IS a better way. Sponsored by Kompyte.

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • Coronavirus: How to Manage Your Supply Chain Shock Waves

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

  • How to Deal With an Office Bully [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.

  • Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.

  • Downsizing at a Time of Crashing Demand: Three Keys to Appropriate Resource Deployment

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The Coronavirus crisis and crashing economic demand have resulted in rampant downsizing in numerous industries. Depending on how it's done, downsizing can weaken or strengthen your organization—during a crisis and for years afterward. So where should you deploy your precious resources?

  • Workplace Generational Stereotypes: How True or False? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X is skeptical, Millennials are narcissistic, Gen Z is impulsive... how well do they work together? Or are those stereotypes just all wrong? Let's find out.

  • What Top-Performing Sales Negotiators Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.

  • Relax, Release, Realign: The Art of Mindful Living

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • Managers: How Not to Lose the War Even as You Win the Battles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles—and in the process they lost their wars. So, how can you win your wars?

  • 10 B2B Tech Categories Gaining Interest Because of COVID-19

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according to recent research from TrustRadius.

  • Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers know that marketing initiatives can take months before achieving ROI. Clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These five tactics will help set lead-gen expectations.

  • Agile Marketing 201: Creating Persistent Teams

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • The Benefits of GPS Tracking for Enterprises With Vehicle Fleets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The tracking systems and fleet management solutions that use location-based technologies such as GPS and telematics have reshaped the way enterprises operate. And the benefits are various and many.

  • The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure.

  • How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get budgets approved for ideas that will result in ROI similar to events'. Here's how to get buy-in and approval to fill the void created by the pandemic.

  • Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well together. Check out some traits of the 16 personality types along with which personality types team up well with each other.

  • Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.

  • Content Marketing Operations: Five Essentials for Consistent Success

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    "Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.