FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Marketing Power of Live-Event Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value should not be underestimated. Now is the time to amp up your live-event strategy. Sponsored by Cvent.

  • Why Do B2B Marketers Need an Agile CMS?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.

  • Four Characteristics of Won Sales Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • The State of Sales Coaching

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according to recent research from ringDNA.

  • Marketing Jobs in 2021: Location and Salary Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research from LinkedIn Marketing Solutions.

  • How to Hire a Marketing Agency and Build a Productive Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.

  • Do Salespeople Feel Underappreciated?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

  • The Value of a Traditional Marketing Mindset in a Digital World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.

  • Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way.

  • Why Job Seekers Are Not Accepting Offers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.

  • A Six-Step Guide to Conducting a Brand Audit [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?

  • Why You Need to Take Domain Name Security Seriously

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Too many companies register multiple domain names—sometimes hundreds or thousands—and then forget about them. Losing track of you online real estate poses high risks to security and reputation. Here's why you should take domain name security seriously.

  • Marketers' Biggest Struggles With Freelance Content Creators

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword.

  • If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Modern marketers wear many hats. They're expected to accomplish numerous tasks, but formal training for most of those tasks doesn't exist—or it's considered less important than training for Sales. But systematic training for your marketing team is a must. Here's why.

  • Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both.

  • The Average Job Tenure of CMOs in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been in more than a decade, according to recent research from Spencer Stuart.

  • The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can have on an organization.

  • Proving Marketing to Execs (Part 2): Marketing's Language Problem

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Every business function has its specialized vocabulary, but marketing terms are often vague or undefined—or their meaning is not agreed upon. A universal language is necessary for proving marketing's value to the execs in your company. Here's what you need to know.

  • Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The tides are changing in the relationship between B2B organizations and their PR and marketing agencies. Market demands have shifted, and both sides of the client/agency relationship must adapt. Read this article for survey-based insights.