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  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • The Gap Between Marketing Agency Confidence and Client Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

  • Work Trends for 2024: Talent Shortages and AI Upskilling

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

  • How the B2B CMO Role Is Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • Enterprise CMO Tenure and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • The Biggest Barriers to Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

  • Telling a Story With Data: Four Essential KPIs to Share With Boards

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

  • The Gender Pay Gap for Marketing and Sales Freelancers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers.

  • How Many Days a Week Do Hybrid Workers Want to Be in the Office?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

  • Essential Digital Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024.

  • The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women.

  • Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each.

  • The Top Challenges Freelancers Face With Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

  • Manager Survey: Will AI Replace Employees and Lower Salaries?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

  • 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions.

  • Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.

  • What Social Media Marketers Spend Their Time Doing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.