CX Resources to Improve Customer Experience

CONTENT TYPE: Article | TOPIC: Customer Experience

The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights.

CONTENT TYPE: Article | TOPIC: Websites

Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.

CONTENT TYPE: Article | TOPIC: Customer Experience

Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.

CONTENT TYPE: Article | TOPIC: Demand Generation

Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.

CONTENT TYPE: Article | TOPIC: Customer Experience

With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year.

CONTENT TYPE: Article | TOPIC: Customer Experience

Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

CONTENT TYPE: Article | TOPIC: Demand Generation

Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.

CONTENT TYPE: Article | TOPIC: Marketing Content

The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

CONTENT TYPE: Article | TOPIC: Customer Experience

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

CONTENT TYPE: Article | TOPIC: Customer Experience

Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.

CONTENT TYPE: Article | TOPIC: Customer Experience

Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.

CONTENT TYPE: Article | TOPIC: None

Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.

CONTENT TYPE: Article | TOPIC: Event Marketing

Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.

CONTENT TYPE: Article | TOPIC: Customer Experience

A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and how to get results.