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  • How Your Content Can Contribute to Business Growth

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.

  • Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.

  • Transforming Customer Data Into Insights: The Marketer's Guide to CDPs

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.

  • Do Marketers Consider Accessibility When Crafting Email Campaigns?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.

  • Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • Five Ways to Use Empathy for Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.

  • Six Ways to Maintain Customer Trust [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.

  • Five Reasons to Prioritize Spend on Website UX Design

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

  • Building Better Customer Outcomes With a Customer Experience Quality Framework

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.

  • Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • You Don't Close a Deal, You Open a Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.

  • Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.

  • How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.

  • How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

  • Voice-of-the-Customer Data: The Key to Human-Centered CX

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • People's Customer Service Preferences in Times of Crisis [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.