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  • Three Things Every Great SaaS Landing Page Does Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.

  • ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?

  • B2B Content Promotion in 2023: Channel and Format Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

  • World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.

  • Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence?

  • Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.

  • Stop the Churn: Why Less Is More in B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

  • Business Video Benchmarks: Retention Rates by Length

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.

  • Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content and creative production is key to connecting with prospects and customers. But inefficient creative production workflows can undermine your business. Is your marketing workflow keeping up with high content demand? Discover how to use content and creative automation to improve your efficiency—and business outcomes—for years to come. Sponsored by Celtra.

  • The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators?

  • Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Generative AI lets you create personalized content quickly. But once you start creating content at scale, you have a lot of digital assets to manage. Discover how AI can assist with these mundane and time-consuming tasks so that you can free up time to focus on the creative side of marketing. Presented by Adobe.

  • Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more.

  • Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • Nine Strategic Content Repurposing Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

  • 10 Ways to Create More Content in Less Time

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    If your sales pipeline endlessly requires content to fuel business growth, it may feel like you're always playing catch-up. But there are ways to speed up your content creation. In this webinar, you'll get 10 actionable tips on how to create more content with fewer resources—in less time. Sponsored by Canto.

  • Top 3 AI Tools for High-Quality Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

  • Why Thought Leadership Content Fails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.