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  • The AI Content Storm: Will You Sink or Swim?

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.

  • Publications Don't Want Your AI-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

  • Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.

  • The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • How to Create a Content Marketing Strategy for a Niche Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • Three Ways to Embrace Deep Personalization in Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

  • Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.

  • You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

  • The Benefits of Using Plain Language in B2B Healthcare Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • 12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want.

  • How Communications Pros Should 'Date' AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

  • How to Craft Your Brand's Elevator Pitch

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

  • Unleash the Power of Video Testimonials for B2B Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    "Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing.

  • Empowering B2B Marketing Teams With an AI Content Process | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.

  • A Masterclass in B2B Storytelling | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.

  • B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Mastering Brand Consistency in the Age of AI: A Guide for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.