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  • Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.

  • Six Ways to Generate More (and More Creative) Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • How to Tackle the 4Ws of Marketing Content Creation With Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.

  • A Visual History of Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.

  • Seven Video and Social Media Marketing Calculations for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

  • How to Use Jargon for Good, Not Evil, in Your Content and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Video Marketing: 10 Lessons From the Experts

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.

  • How to Use Video Content to Create a Loyal Audience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.

  • Video Marketing That Goes Down the Funnel, Not Down the Drain

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.

  • Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

  • Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.

  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.

  • How to Create Infographics Using PowerPoint or Keynote [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.

  • How Digital Marketers Are Using Visual Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.

  • Three Major Shifts That Will Transform Video Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.

  • Newspaper Readership Trends by Platform and Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

  • A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.'

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.