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  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Master Live-Video Marketing: A Handy Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.

  • Why a Global Content Model Makes Sense in Today's Market [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.

  • Seven Easy Tactics for Generating Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.

  • How to Create a Fluid Workflow for Content Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content.

  • The Podcast Market in 2017: Demographic and Listening Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.

  • How Direct Mail Is Winning in the Age of the Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.

  • The Real Work on Your Content Begins After It's Published: Optimizing Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results.

  • The Ideal Pre-Roll Ad Lengths for Short-Form Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.

  • Fake News Means Fact-Checking Must Be Part of Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process.

  • Advertising in the Age of Distraction

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to notice your ads?

  • Five Ways to Make the Most of Video for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into video marketing, these tips will help you catch up quickly.

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • 40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video.

  • How Small Marketing Teams Can Achieve Big Content Wins

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.

  • Three Ways UGC Influences Sales: The Case of Real-Customer Photos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales.

  • The Ins and Outs of Awesome Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.

  • Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight.