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  • Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).

  • Six Important Points About the State of B2B Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured?

  • How to Build a Master Content Calendar That Covers All Your Bases

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.

  • How B2B and B2C Firms Approach Personalization Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.

  • How Frequently Businesses Publish Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.

  • Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do.

  • Eight Ways to Make Money on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • 10 Video Metrics That Will Help You Establish ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • How to Make Your Infographics Stand Out [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.

  • Content Strategy for B2B Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.

  • The State of Healthcare Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Contest Marketing: A Powerful Form of Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience.

  • Nine Types of Video to Help You Close Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.

  • Six Essential Design Tools for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    These six online tools can help all types of marketers level-up their graphic-design skills.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.