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  • How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen.

  • Content Marketing and Thought Leadership: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • Web Design Stats and Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?

  • Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.

  • Content Marketing: The New Name for a Well-Established Discipline

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works.

  • 2021 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future.

  • How to Stop Procrastinating and Become a Joyful Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.

  • Five Tips for a More Personalized B2B Content Strategy in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    2020 changed everyone, including B2B buyers, and your content strategy must change with them—which means better personalization. But it doesn't mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy.

  • Five Steps to Winning Back Lost Customers by Using Targeted Content

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.

  • The Content Habits and Preferences of Engineers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.

  • Your New Content Marketing Engine: Podcasting

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.

  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • Seven Typography Design Trends for 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year.

  • The Biggest Frustrations of Content Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • It's About Time: Six Tried-and-True Ways to Extract Content From Your SMEs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • How to Build a Content Marketing Funnel That Will Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • The Top Barriers to Creating Great B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.