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  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.

  • These Five Tactics Will Help You Outrank Your Competitors on Google

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.

  • Growing and Changing: The Evolution of the Podcast Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.

  • Five Quick Video SEO Tips to Help More People Find Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • The State of Video Marketing in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • 12 Key Digital Content Distribution Channels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.

  • Optimize Connectivity Between Your Content and Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • Are Businesses Creating and Using Brand Guidelines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

  • How to Make Your Brand's Storytelling More Compelling

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.

  • How to Create a Corporate Video Brief: Use This Easy Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.

  • The State of Content Entrepreneurs: Motivation and Pay Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.

  • Nurture Campaigns [Working Webinar Summer Series]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join Kenda Macdonald to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.

  • How to Use Video to Provide a Better Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • A Workflow for Creating Influencer Brand Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • How to Creatively Repurpose Content for Maximum Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.