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  • How Promotional Should Marketing Content Be?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • What Senior Tech Leaders Look for in B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

  • Publication vs. Library: The Two Kinds of Content Strategies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.

  • Five of the Most Common Content Marketing Mistakes—And What to Do Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

  • Are You There, ChatGPT? It's Me, Marketing.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

  • Seven Infographic Design Trends for 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.

  • Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Learn how to close the credibility gap between marketers and sales reps, why your sellers aren't using your marketer-created content, how to increase content use by up to 111%, and what steps to take to create a sustainable content lifecycle. Sponsored by Allego.

  • Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.

  • What Slows the Creative Process Down

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

  • The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

  • Five Whitepaper Design Mistakes That Are Costing You Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

  • What the Most Successful Content Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Supercharge Your Strategy With Content Syndication

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.

  • How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • Five Serious Content Marketing Mistakes You Need to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.