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  • Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. But there's also a downside to all that choice: decision fatigue. Here's what you need to know.

  • How to Grow Your Professional Network in the Digital-Only Era

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.

  • Four Things Introverts Can Teach Us About Networking

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts.

  • How to Foster Well-Being While Working Remotely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.

  • It's Time for Chief Market Officers to Play Offense

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.

  • The World's 50 Most Influential CMOs in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.

  • Staff Compensation Trends Amid COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted by Robert Half.

  • 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group.

  • How to Ask Great Questions at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.

  • Economic Uncertainty Is Resurrecting the CMO Role

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.

  • Your B2B Marketing Career: The Parable of Melanie the Mindful Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as a B2B marketer can look like—how fulfilled you could be with your work. Is it all just wishful thinking? It doesn't have to be.

  • Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

  • The Most Essential Skills for Aspiring Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro.

  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?

  • CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.

  • How to Find Remote Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.

  • Are Marketers Friends With Their Coworkers on Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.

  • Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?

  • The 10 Traits B2B Buyers and Managers Value Most in Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn.