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  • Eight Ad Tech Innovators' Hopes and Expectations for 2021

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The death of the third-party cookie is looming, and ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say.

  • Social Media Retargeting: The Benefits of Drawing Your Customers Back In

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • Which Countries Hate Online Ads the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.

  • How Common Is Digital Marketing Fraud?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms.

  • How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

  • Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.

  • A Quick Guide to Understanding YouTube Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?

  • New Channels, Better Targeting: How B2B Tech Marketing Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Nine Ways to Create Sponsorship Packages for Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • 2021 Best Practices for Busy Marketers

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

  • LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.

  • How to Market Effectively in 2021: Integrate Performance and Brand Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return.

  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • 10 Facebook Trends to Watch in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?

  • Are Host-Read Podcast Ads More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • The ROI Dilemma Marketers Face With Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.

  • The Silver Lining to the Death of the Cookie: Better Measurement

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.

  • How to Find and Hire Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.

  • The State of In-House Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.